Teaching Blended Content Analysis and Critically Vigilant Media Consumption |
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| Abstract: | Courses: Media and Society, Media Literacy, Communication Research Methods, Mass Media and Pop Culture.Objectives: This semester-long activity uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. To this end, students create a valid and reliable codebook for the purpose of content analyzing a mass-mediated text for its treatment of a dominant discourse. |
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