| 中国体育观众整体性偏向现象及管理策略研究 |
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| 引用本文： | 尹伟,皇甫传艳.中国体育观众整体性偏向现象及管理策略研究[J].体育科技文献通报,2007,15(10):78-79,96. |
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| 作者姓名： | 尹伟 皇甫传艳 |
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| 作者单位： | 1. 山东体育学院运动系,山东,济南,276800
2. 济南章丘市体校,山东,章丘,250200 |
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| 摘 要： | 体育观众整体性偏向是指我国体育观众整体在对体育项目观赏方面表现出对几种体育项目的集中偏向，呈现出少数体育项目拥有众多体育观众而多数体育项目无人问津的局面。造成此现象的主要原因是：一是项目本身存在的差异；二是经济因素的制约；三是大众传媒的影响等。整体性偏向对我国体育项目及体育产业的发展具有一定的制约作用。为改善这种现象我们应从媒体引导、政府的合理规划、学校及各种民间组织的宣传培养等方面加以调整，从而促进我国体育事业的健康发展。
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| 关 键 词： | 中国 体育观众 管理策略 |
Study on Chinese Sports Audience Integrity Deviation Phenomenon and Management Strategy |
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| YI Wei,HUANG Pu-chuanyan.Study on Chinese Sports Audience Integrity Deviation Phenomenon and Management Strategy[J].Bulletin of Sport Science & Technology,2007,15(10):78-79,96. |
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| Authors: | YI Wei HUANG Pu-chuanyan |
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| Institution: | YI Wei , HUANG Pu -chuanyan(Department of Sports, Shandong Institute of Physical Education, Jinan 250200, Shandong China.) |
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| Abstract: | The sports audience integrity deviation is refers to our sports audience whole in to watch the aspect to the sports project to display to several kind of sports projects centralized deviation, presents the minority sports project to have the multitudinous sports audience but the most sports project no body care situation. The main reason is project itself exists difference, economic agents restriction and populace media influence and soon. The integrity deviation has the certain restriction function to our sports project and the sports industry development. In order to improve this kind of phenomenon, we should do following aspect from the media guidance, government reasonable plan, school and each kind of folk organization＇s aspect and so on propaganda raise to improve this kind of phenomenon, promotes our sports business development in a healthy way. |
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| Keywords: | China sport audience management strategy |
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