| 基于旅游审美三维理论的襄阳旅游形象策划 |
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| 引用本文： | 朱运海.基于旅游审美三维理论的襄阳旅游形象策划[J].襄樊学院学报,2014(2):48-53. |
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| 作者姓名： | 朱运海 |
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| 作者单位： | 湖北文理学院管理学院;湖北大学哲学学院; |
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| 基金项目： | 湖北省教育厅人文社会科学研究青年项目(13q116);襄阳市科技局2012年软科学项目(襄科计[2012]3号:课题12) |
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| 摘 要： | 在旅游竞争日益激烈的今天,旅游地形象在区域旅游竞争中扮演着愈来愈重要的角色.文章重新诠释了旅游审美三维理论,将其作为旅游目的地形象策划的重要理论依据,并用于襄阳旅游形象的策划,提出了＂传奇襄阳＂的襄阳市旅游形象定位.为更好支撑和传播＂传奇襄阳＂旅游形象,应着力打造＂传奇襄阳＂的符号化旅游产品和多元化营销传播.
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| 关 键 词： | 襄阳 旅游审美 旅游形象 |
Plan for Tourism Image of Xiangyang City Based on Three-dimensional Theory of Tourism Aesthetics |
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| ZHU Yunhai.Plan for Tourism Image of Xiangyang City Based on Three-dimensional Theory of Tourism Aesthetics[J].Journal of Xiangfan University,2014(2):48-53. |
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| Authors: | ZHU Yunhai |
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| Institution: | ZHU Yunhai (1 .School of Management, Hubei University of Arts and Science, Xiangyang 441053, China; 2. College of Philosophy, Hubei University, Wuhan 430062, China) |
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| Abstract: | Today the tourism competition is becoming more and more fierce, and the tourism destination image plays a more and more important role in the regional tourism competition. This paper redefined the three-dimensional theory of tourism aesthetic, as a theoretical basis for tourism destination image plann, and used it for the tourism image planning of Xiangyang City. The author proposes ＂the legend of Xiangyang City＂, accordingly, we should strive to create symbolization tourism products of ＂the legend of Xiangyang City＂ and diversify marketing spread. |
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| Keywords: | Xiangyang City Tourism aesthetics Tourism image |
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