| 赛马运动与武汉城市文化品牌建设 |
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| 引用本文： | 余刚,夏云建.赛马运动与武汉城市文化品牌建设[J].商丘师范学院学报,2014(12):118-120. |
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| 作者姓名： | 余刚 夏云建 |
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| 作者单位： | 武汉商学院体育与马术学院,湖北武汉,430056 |
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| 基金项目： | 湖北省教育厅人文社会科学研究项目 |
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| 摘 要： | 从城市文化品牌概念及其重要意义入手，分析赛马运动发展对武汉特色城市文化遗产的发掘和保护以及对促进武汉城市形象的提升、扩大武汉城市知名度等方面的作用，探讨以赛马运动引领武汉城市文化品牌建设的可行性。
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| 关 键 词： | 赛马运动 城市文化品牌 武汉 |
The sport of horse racing with construction of Wuhan cultural brand |
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| YU Gang,XIA Yunjian.The sport of horse racing with construction of Wuhan cultural brand[J].Journal of Shangqiu Teachers College,2014(12):118-120. |
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| Authors: | YU Gang XIA Yunjian |
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| Institution: | (The Sports and Equestrian Academy of Wuhan Business University, Wuhan 430056, China) |
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| Abstract: | This paper from the concept and great significance of city culture brand analyze the effect of horse racing on cultural heritage protection and the excavation and enhance the image of city, expand the visibility of the city and other aspects of the role of race horses.Discuss the practicability of the sport of Horse racing lead to creating Wuhan cultural brand. |
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| Keywords: | the sport of horse racing city culture brand Wuhan |
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