| 论外国品牌名称的中文翻译原则 |
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| 引用本文： | 姜妹.论外国品牌名称的中文翻译原则[J].湖北广播电视大学学报,2010,30(1):122-123. |
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| 作者姓名： | 姜妹 |
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| 作者单位： | 上海行健职业学院,人文系,上海,200072 |
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| 基金项目： | 上海市语委语言文字应用研究重点课题 |
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| 摘 要： | 本文根据国内外品牌命名的特点，从商业利益角度出发，归纳出外国品牌名称中文翻译的四大原则：易读易记原则、顾名思义原则、思维顺应原则和民族情感顺应原则，指出在总体不违反的情况下，突出某一个或多个原则，译出优秀的品牌名称，从而获得品牌最大的效应。
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| 关 键 词： | 品牌名称 中文翻译原则 |
Discussion on the translation to Chinese of foreign brand |
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| JIANG Mei.Discussion on the translation to Chinese of foreign brand[J].Journal of Hubei Radio& Televisonuniversity,2010,30(1):122-123. |
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| Authors: | JIANG Mei |
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| Abstract: | According to the characteristics of domestic and foreign brand naming, from the aspect of commercial interests, this paper sums up four principles in the Chinese translation of foreign brand names： the principle of easy-reading and easy-remembering, the principle of name implication, the principle of thought adjustment and the principle of national emotion conformance. It points out that the translators should try to give top priority to one or more of the principles, not violate these principles in general, and ultimately translate outstanding brand names, which eventually obtains the greatest brand effect. |
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| Keywords: | brand names principles of Chinese translation |
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