Alumni giving: The influences of reunion,class, and year |
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| Authors: | Thomas R Willemain Anil Goyal Mark Van Deven Inderpreet S Thukral |
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| Institution: | (1) Department of Decision Sciences and Engineering Systems, Rensselaer Polytechnic Institute, 12180-3590 Troy, NY |
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| Abstract: | We analyzed fifty years of inflation-adjusted data on the Annual Giving program of Princeton University. Most of the variation
in both average size of gifts and percentage of class giving can be explained with simple models having three factors: reunion
number, class identity, and fiscal year. Besides providing insights into factors influencing donations, these models provide
a way to unmask features that are not evident in the raw data, such as trends in giving behavior and exceptional performances
by particular classes in particular years. |
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