| 科技期刊应通过策划选题强化品牌特色 |
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| 引用本文： | 王晓平,邓淑珍.科技期刊应通过策划选题强化品牌特色[J].编辑学报,2009,21(3):227-228. |
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| 作者姓名： | 王晓平 邓淑珍 |
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| 作者单位： | 中国水利杂志编辑部,100038,北京;中国水利杂志编辑部,100038,北京 |
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| 摘 要： | 加强选题策划是丰富期刊内容、强化期刊特色的重要手段.科技期刊应根据定位抓选题策划,把握策划的重点和原则,有效实施策划,提升期刊品牌影响力.
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| 关 键 词： | 期刊定位 策划选题 品牌 |
| 收稿时间： | 2009/3/12 0:00:00 |
| 修稿时间： | 2009/3/12 0:00:00 |
Brand characteristics of science journals should be strengthened through subject selection and planning |
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| WANG Xiaoping and DENG Shuzhen.Brand characteristics of science journals should be strengthened through subject selection and planning[J].Acta Editologica,2009,21(3):227-228. |
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| Authors: | WANG Xiaoping and DENG Shuzhen |
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| Institution: | WANG Xiaoping,DENG Shuzhen address Editorial Board of Journal of China Water Resources,100038,Beijing,China |
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| Abstract: | The strengthening of subject selection and planning is an important means of enriching the contents of journals and intensifying the characteristics.To improve the brand influence,the subject selection and planning of journals of science and technology should be based on the orientation,an emphasis should be given to the key points and principles of subject selection and planning,and the planning should be effectively carried out. |
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| Keywords: | journal orientation subject selection and planning brand |
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