| 影响福建大学生体育消费行为的因素分析 |
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| 引用本文： | 张明飞,蔡陵江.影响福建大学生体育消费行为的因素分析[J].福建体育科技,2002,21(2):53-56. |
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| 作者姓名： | 张明飞 蔡陵江 |
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| 作者单位： | [1]集美大学公共体育部，福建厦门361021 [2]厦门鹭江职业大学，福建厦门361005 |
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| 摘 要： | 运用问卷调查、数理统计等方法 ,就影响我省大学生体育消费行为的诸多因素 ,进行了调查研究。其目的在于 ,有针对性的分析影响我省大学生体育消费行为的主要因素 ,为推动体育产业开发 ,提高我省大学生体育消费水平提供理论依据。研究结果表明 :影响我省大学生体育消费行为的主要因素有 :对体育的兴趣程度、空闲时间、同学的影响、体育运动技术的掌握和场地器材等
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| 关 键 词： | 大学生 体育消费 体育兴趣 |
Analysis of Factors Influencing College Students' Sports Consumption Behavior in Fujian |
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| Zhang Ming fei,Cai Lingjian.Analysis of Factors Influencing College Students'''' Sports Consumption Behavior in Fujian[J].Fujian Sports Science and Technology,2002,21(2):53-56. |
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| Authors: | Zhang Ming fei Cai Lingjian |
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| Abstract: | Using the methods of question responses and others, we made extensive analysis on the main influence factor of sports consumption behavior. The object of research is in order to provide the reference for pushing forward the development of sports industry and improving the level of sports consumption. The results showed that;The main influence factors of sports consumption are sports interest, spare time, influence of classmate, poor sports skill, the lack of sports facilities and sports fields. |
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| Keywords: | College Students Sports Consumption Sports Interest |
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