| 高校声誉管理的价值网络层次维度分析 |
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| 引用本文： | 段婕.高校声誉管理的价值网络层次维度分析[J].山西财经大学学报(高等教育版),2007,10(2):5-8. |
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| 作者姓名： | 段婕 |
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| 作者单位： | 西北工业大学,经济研究中心,陕西,西安710072 |
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| 摘 要： | 现代大学的竞争更多的是通过社会公众认知的声誉竞争，良好的声誉管理成为现代大学在高等教育大众化和市场化发展中增强竞争力的重要保障。本文基于价值网络的视角分析了高校声誉管理中的三个层次和维度，并提出加强声誉管理的相应对策与建议。
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| 关 键 词： | 高校声誉 价值网络 声誉管理 维度 |
| 文章编号： | 1008-7362（2007）02-0005-04 |
| 修稿时间： | 2007-03-09 |
Analysis on the Benefits Related Value Network in University Based on Dimension of Good Reputation Management |
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| DUAN Jie.Analysis on the Benefits Related Value Network in University Based on Dimension of Good Reputation Management[J].Journal of Shanxi University of Finance and Economics,2007,10(2):5-8. |
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| Authors: | DUAN Jie |
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| Abstract: | It is very important that more and more universities are aware of the good reputation management gradually at present. On basis of benefits related value network in university, the author not only analyzes the three layers in benefits relation and dimension of good reputation management, but also puts forward some suggestion on strengthening good reputation management. |
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| Keywords: | good reputation of universities the network of benefits related value good reputation management dimension |
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