| 格尔木网络购物采纳意向影响因素实证研究 |
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| 引用本文： | 谢刚,梅姝娥,宋沫儒.格尔木网络购物采纳意向影响因素实证研究[J].图书情报工作,2011,55(12):136-40. |
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| 作者姓名： | 谢刚 梅姝娥 宋沫儒 |
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| 作者单位： | 1. 东南大学经济管理学院;2. 江苏大学工商管理学院; |
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| 摘 要： | 基于技术接受模型和已有研究，从感知的有用性易用性、人口统计因素、感知风险，网络直接使用经验几个方面分析我国格尔木在职人员采纳网络购物这种行为意向的影响因素，还针对地区差异增加了区域文化、快递服务两个因素，构建网络购物采纳意向影响因素的研究模型，并对结构模型进行实证分析。
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| 关 键 词： | 格尔木 网络购物采纳意向 区域文化 |
| 收稿时间： | 2010-12-07 |
An Empirical Analysis of Factors Influencing Online Shopping Intention of On-the Job Person in Golmud |
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| Xie Gang,Mei Shue,Song Moru.An Empirical Analysis of Factors Influencing Online Shopping Intention of On-the Job Person in Golmud[J].Library and Information Service,2011,55(12):136-40. |
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| Authors: | Xie Gang Mei Shue Song Moru |
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| Institution: | 1. School of Economics and Management, Southeast University,;2. School of Business Administration, Jiangsu University,; |
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| Abstract: | According to technology acceptance model and literature review,the reasons why on-the-job persons in Golmud,China have intention to accept online shopping are explored from five aspects,including demographic factors,perceived usefulness and ease-of-use,Internet use experience and perceived risk.Considering the local characteristics,two factors,regional culture and express delivery service,are also joined in an integrated model of comsumer online shopping intention factors.And the empirical analysis is perfo... |
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| Keywords: | Golmud online shopping intention local culture |
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