| 基于Web2.0技术的图书馆营销研究 |
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| 引用本文： | 陈丽冰.基于Web2.0技术的图书馆营销研究[J].图书馆论坛,2011,31(5):70-72,105. |
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| 作者姓名： | 陈丽冰 |
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| 作者单位： | 中共广州市委党校图书馆,广东广州,510070 |
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| 摘 要： | 当图书馆被Web2.0技术深深影响,服务方式亦发生巨大变革时,图书馆营销也应顺势而为寻求创新与变革。Web2.0重视用户层面,有新的思维、策略、方法与视野,Web2.0的网络营销以及应用于图书馆有着广阔的发展空间,文章对Web2.0工具应用于图书馆提出了自己的看法。
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| 关 键 词： | 图书馆 网络营销 Web2.0 |
Research on the Library Marketing Based on WEB 2.0 Technology |
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| CHEN Li-bing.Research on the Library Marketing Based on WEB 2.0 Technology[J].Library Tribune,2011,31(5):70-72,105. |
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| Authors: | CHEN Li-bing |
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| Institution: | CHEN Li-bing(Library of Guangzhou Institute of Communist Party Committee,Guangzhou 510070,China) |
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| Abstract: | Being deeply influenced by the Web 2.0 technologies,the ways of library service have been changed enormously,and library marketing should also seek for changes and innovations accordingly.Web 2.0 stresses the user experience,and provides us new thinking,new strategies,new methods and new views.Web 2.0 network marketing and its application in library have a broad space for development.This article brings out the author's private view of library application of web 2.0 tools. |
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| Keywords: | library network marketing Web 2 0 |
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