| 营销案例对图书馆服务策略的启示 |
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| 引用本文： | 高川霄.营销案例对图书馆服务策略的启示[J].图书馆论坛,2011,31(4). |
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| 作者姓名： | 高川霄 |
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| 作者单位： | 中原工学院图书馆,河南郑州,450007 |
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| 摘 要： | 图书馆服务是通过图书馆员创造服务产品和价值,并同他人进行交换以获得其所需所欲的过程,其中存在着一个完整的营销链.较成功的市场营销案例对提高图书馆服务水平,开发制定行之有效的服务攻略,具有相当有益的启示.
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| 关 键 词： | 营销案例 图书馆 服务策略 |
On Marketing Case for Library Service Strategy Enlightenment |
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| GAO Chuan-xiao.On Marketing Case for Library Service Strategy Enlightenment[J].Library Tribune,2011,31(4). |
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| Authors: | GAO Chuan-xiao |
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| Institution: | GAO Chuan-xiao(Library,Zhongyuan University of Technology,Zhengzhou 450007,China) |
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| Abstract: | Library services are the process in which the service products and value are created by librarians and exchange with others to obtain what they need,which is a complete marketing chain.Library can effective development service strategies inspired by a successful marketing case,and do our best to improve the library services. |
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| Keywords: | marketing case library service strategy |
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