| 绿色营销在韩国企业的应用 |
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| 引用本文： | 成佳英.绿色营销在韩国企业的应用[J].新闻界,2008(5):82-83. |
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| 作者姓名： | 成佳英 |
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| 作者单位： | 复旦大学新闻学院广告系,上海,200000 |
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| 摘 要： | 21世纪韩国的市场营销理论逐渐履行市场营销的社会职责，特别注重与环境相关的绿色市场营销。
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| 关 键 词： | 绿色营销 绿色旅游 绿色产品 |
On the Application of the Green Marketing in the South Korea Enterprises |
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| Cheng Guiying.On the Application of the Green Marketing in the South Korea Enterprises[J].Press Circles,2008(5):82-83. |
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| Authors: | Cheng Guiying |
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| Abstract: | The paper analyzes the phenomenon of carrying out the social obligations in the South Korea enterprises in the 21th century,especially of pay close attention to the green marketing concerned with the environment. |
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| Keywords: | green marketing green tourism green products |
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