| 推进体育无形资产开发措施研究 |
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| 引用本文： | 赫金鸣.推进体育无形资产开发措施研究[J].吉林体育学院学报,2008,24(5):9-11. |
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| 作者姓名： | 赫金鸣 |
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| 作者单位： | 吉林体育学院体育人文社会学系,吉林长春,130022 |
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| 基金项目： | 国家体育总局体育哲学社会科学研究项目 |
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| 摘 要： | 针对体育无形资产开发中存在的主要问题，指出了推进我国体育无形资产开发措施：创建体育无形资产市场；建立体育中介机构，培育体育经纪人；改进体育行政部门对体育无形资产管理，一定要树立真正的市场经济观念。
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| 关 键 词： | 体育无形资产开发 体育无形资产市场 体育经纪人 体育无形资产管理 |
Ways to Promote the Development of Sports Intangible Assets |
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| He Jinming.Ways to Promote the Development of Sports Intangible Assets[J].Journal of Jilin Institute of Physical Education,2008,24(5):9-11. |
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| Authors: | He Jinming |
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| Institution: | He Jinming (Department of Sports Humanities Sociology, Jilin Institute of Physical Education, Changchun, 130022,Jilin, China) |
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| Abstract: | According to the main questions of development of sports intangible assets,ways to promote the development of sports intangible assets in China are pointed out.That is,founding market of sports intangible assets;building sports intermediary organization and training sports agent;improving management of sports intangible assets.Idea of real market economy is required. |
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| Keywords: | development of sports intangible assets market of sports intangible assets sports agent management of sports intangible assets |
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