| 作用于接受者机制下的广告分类 |
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| 引用本文： | 郭志菊.作用于接受者机制下的广告分类[J].内蒙古大学学报(人文社会科学版),2011,43(2):105-108. |
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| 作者姓名： | 郭志菊 |
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| 作者单位： | 内蒙古大学文学与新闻传播学院,内蒙古,呼和浩特,010021 |
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| 摘 要： | 广告分类合理,可以促进广告发展,充分发挥广告的积极作用。从广告作用于接受者机制对广告进行分类,是一种全新的广告分类标准和方法。它是在分析广告内在机制的基础上,将广告划分为一般告知性广告、环境刺激感受性广告和亲身体验性广告三种形式。这是一种较为本质、科学的分类方法。
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| 关 键 词： | 广告 分类 本质 |
An Advertisements Classification Based on Mechanisms of Advertisements Influencing Audience |
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| GUO Zhi-ju.An Advertisements Classification Based on Mechanisms of Advertisements Influencing Audience[J].Journal of Inner Mongolia University(Humanities & Social Sciences),2011,43(2):105-108. |
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| Authors: | GUO Zhi-ju |
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| Institution: | GUO Zhi-ju(College of Literature and Journalism,Inner Mongolia University,Hohhot 010021,China) |
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| Abstract: | A rational classification of advertisements contributes to advertisements development and benefits realization.Based on the mechanisms of advertisements influencing audience,this paper offers a brand-new criterion and approach to advertisements classification.By analyzing advertisements′ inherent characteristics,we divide advertisements into general informative advertisements,environmentally stimulating advertisements and experience-it-by-yourself advertisements.This classification reflects advertisements＇ essence and hence is more rational. |
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| Keywords: | advertisement classification essence |
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