Electronic publishing: trends and responsive strategies |
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| Authors: | Jay E Gillette |
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| Institution: | (1) Information Networking Institute, Bellcore, 435 South Street 1A140, 07960 Morristown, N.J. |
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| Abstract: | Corporate publishing organizations face a major practical task in deploying electronic publishing systems (EPS), with little
strategic guidance. In response, this discussion focuses on large-scale trends at work in electronic publishing, their impact
in a corporate environment, and strategies to address those trends. Specifically, the discussion begins by defining electronic
publishing; continues with trends affecting document workflow, components of a situation analysis, and three potential organizational
responses to the situation; and ends with a responsive strategy to compete for business in five dimensions: cost, convenience,
timeliness, quality, and capability.
Jay E. Gillette has worked as a senior technical planner at Bellcore since 1987. Previously he was a consultant in documentation
and technical planning and served on the technical communication and humanities faculty of the Colorado School of Mines. He
holds a Ph.D. in English from the University of California, Berkeley. |
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