| 文化消费观念的多样化研究 |
| |
| 引用本文： | 张弘.文化消费观念的多样化研究[J].山东商业职业技术学院学报,2014(6):12-13. |
| |
| 作者姓名： | 张弘 |
| |
| 作者单位： | 南京工程学院,江苏南京211167 |
| |
| 基金项目： | 2012年度江苏省高校哲学社会科学基金项目“文化消费观念与江苏文化产业发展研究”（项目号：2012SJB630027） |
| |
| 摘 要： | 在社会生活不断多元化、异质化的时代背景下,文化消费观念的发展更复杂多元.通过调查分析,可以看到文化消费观念的多样化具体表现为知识学习观、休闲随意观、从众追随观、情感满足观、投资效益观等多种表征形态.多样化的文化消费观念对文化消费行为、文化企业、文化产业和文化市场发展都产生了一定的影响.
|
| 关 键 词： | 文化消费 消费观念 多样化 影响 |
Cultural Diversity Study of Consumer Attitudes |
| |
| ZHANG Hong.Cultural Diversity Study of Consumer Attitudes[J].Journal of Shandong Institute of Commerce and Technology,2014(6):12-13. |
| |
| Authors: | ZHANG Hong |
| |
| Institution: | ZHANG Hong School of Economics and Management, Nanjing Institute of Technology, Nanjing, Jiangsu 211167, China ) |
| |
| Abstract: | In the social life constantly diversified, heterogeneous background, the development of cultural consumer attitudes is getting more complex and diversified. Through investigation and analysis, you can see the cul- tural diversity of consumer attitudes manifested knowledge learning concept, relaxed and casual concept, follow the herd concept, emotional meet a variety of morphological characterization outlook, outlook on investment returns. Diverse cultural consumer attitudes to cultural consumer behavior, cultural enterprises, the development of cultural industries and markets have had a certain impact. |
| |
| Keywords: | cultural consumption consumer attitudes diversification influence |
| 本文献已被 维普 等数据库收录！ |
|
