| 论网络舆情的搜集、分析和引导 |
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| 引用本文： | 纪红,马小洁.论网络舆情的搜集、分析和引导[J].华中科技大学学报(社会科学版),2007,21(6):104-107. |
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| 作者姓名： | 纪红 马小洁 |
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| 作者单位： | 华中科技大学,管理学院,湖北,武汉,430074 |
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| 摘 要： | 从掌握网上舆论主动权的角度,探讨了网络舆情的搜集、分析以及引导网络舆情的方法。搜集网上舆情要正确把握网络舆情的生成规律,清楚了解网络舆情的存在空间,分析网上舆情要通晓社会思潮和复杂形势,引导网上舆情要做好信息发布等基础性工作。
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| 关 键 词： | 网上舆情 舆情搜集 舆情分析 |
| 文章编号： | 1671-7023（2007）06-0104-04 |
| 修稿时间： | 2007-07-03 |
A Study of Online Public Opinion and its Collection,Analysis and Guidance |
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| JI Hong,MA Xiao-jie.A Study of Online Public Opinion and its Collection,Analysis and Guidance[J].Journal of Huazhong University of Science and Technology(Social Science Edition),2007,21(6):104-107. |
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| Authors: | JI Hong MA Xiao-jie |
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| Institution: | College of Management, HUST, Wuhan 430074, China |
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| Abstract: | This paper,from the perspective of grasping the initiative of online public opinion,conducts a study of collection,analysis and guidance of online public opinion.To collect online public opinion,one should have a good command of the way how the opinion is formed along with a clear understanding of the existing space of online public opinion.To analyze online public opinion,one should have a good knowledge of social ideology and complicated situations of the society.To guide online public opinion,one should complete such basic work as information release. |
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| Keywords: | Online Public Opinion Collection of Public Opinion Analysis of Public Opinion |
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