| 论饭店企业的内部营销管理 |
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| 引用本文： | 丛庆.论饭店企业的内部营销管理[J].阿坝师范高等专科学校学报,2006,23(3):34-36. |
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| 作者姓名： | 丛庆 |
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| 作者单位： | 成都大学,工商管理系,四川,成都,610106 |
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| 摘 要： | 内部营销越来越受到理论界和企业界的高度重视。在回顾内部营销思想的基础上,结合饭店业服务质量的特点和员工流失问题,阐述了饭店企业实施内部营销管理的必要性和重要性,并针对饭店企业的特点,提出实施内部营销管理的具体措施。
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| 关 键 词： | 饭店企业 内部营销 服务质量 员工流失 |
| 文章编号： | 1008-4142（2006）03-0034-03 |
| 收稿时间： | 2006-01-20 |
| 修稿时间： | 2006年1月20日 |
On the Interior Marketing Management of the Hotel Industry |
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| CONG Qing.On the Interior Marketing Management of the Hotel Industry[J].Journal of Aba Teachers College,2006,23(3):34-36. |
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| Authors: | CONG Qing |
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| Abstract: | Interior marketing receives increasing attention from the theoretic and industry realms.The necessity and importance of implementing interior marketing management in the hotel industry are expounded in this paper on basis of the retrospection of the interior marketing concept,and the traits of service qualities and employees' drain;specific measures are raised to implement the interior marketing management in relation to the properties of the hotel industry. |
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| Keywords: | hotel industry interior marketing service quality personnel drain |
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