Testing Measurement Equivalence of Eudaimonic and Hedonic Entertainment Motivations in a Cross-cultural Comparison |
| |
| Authors: | Özen Oda? Matthias Hofer Frank M Schneider Katharina Knop |
| |
| Institution: | 1. Bremen International Graduate School of Social Sciences, Jacobs University, Mary-Somerville-Str. 9, 28359 Bremen, Germany;2. Institute of Mass Communication and Media Research, University of Zurich, Andreasstrasse 15, 8050 Zurich, Switzerland;3. Institute for Media and Communication Studies, University of Mannheim, Rheinvorlandstrasse 5, 68159 Mannheim, Germany |
| |
| Abstract: | Within Hofstede’s framework of individualistic and collectivistic cultures, this contribution examines measurement equivalence of hedonic and eudaimonic entertainment motivations in two different cultures, namely Germany representing a more individualistic culture (N = 180) and Turkey representing a more collectivistic culture (N = 97). By means of a multi-group confirmatory factor analysis, we could secure configural invariance for both hedonic and eudaimonic entertainment motivations across the German and Turkish sample. Metric invariance, however, could only be obtained for hedonic, but not for eudaimonic motivations. Scalar invariance was obtained for neither of the two entertainment motivations. The study points to the importance of equivalence testing when conducting cross-cultural research. |
| |
| Keywords: | Measurement invariance cross-cultural comparison collectivistic and individualistic cultures eudaimonic and hedonic entertainment |
|
|
