| 南通市大学生旅游市场开发策略探讨 |
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| 引用本文： | 周艳春,汤敢峰.南通市大学生旅游市场开发策略探讨[J].南通职业大学学报,2007,21(3):20-23. |
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| 作者姓名： | 周艳春 汤敢峰 |
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| 作者单位： | 1. 南通职业大学,人文科学系,江苏,南通,226007
2. 南通散客旅游集散中心,江苏,南通,226001 |
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| 摘 要： | 旅游消费正成为大学生消费的热点,市场潜力巨大。由于大学生旅游的固有特点,该市场一直被旅游企业看好但又不愿涉及。通过对南通市高校大学生的调查,探讨了大学生群体的旅游行为特征,分析了大学生旅游行为的一般规律,并提出了进一步开发该旅游市场的几点建议。
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| 关 键 词： | 大学生 散客旅游 市场开发 策略 |
| 文章编号： | 1008-5327（2007）03-0020-04 |
| 收稿时间： | 2007-08-17 |
| 修稿时间： | 2007年8月17日 |
The Discussion about the Development Strategy of College Students' Tourism market |
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| ZHOU Yan-chun,TANG Gan-feng.The Discussion about the Development Strategy of College Students'''' Tourism market[J].Journal of Nantong Vocational College,2007,21(3):20-23. |
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| Authors: | ZHOU Yan-chun TANG Gan-feng |
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| Abstract: | Tourism consumption is becoming a hot consumption point of college students,and travel market of college students has a great potential.However,it is a market that tourism enterprise is optimistic about but reluctant to be involved in because of its inherent characteristics.In this paper,the author made investigation on college students in Nantong.Via the investigation,the paper inquiries into the characteristics of students travel behavior,analyzes the general rules of students tourist conduct,and puts forward some measures of developing students travel market further. |
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| Keywords: | College students individual tourism market development strategy |
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