| 透过传播学原理看隐性广告 |
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| 引用本文： | 王轶群.透过传播学原理看隐性广告[J].宁波大红鹰职业技术学院学报,2007(2). |
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| 作者姓名： | 王轶群 |
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| 作者单位： | 宁波大红鹰职业技术学院 浙江 |
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| 摘 要： | 近几年来,隐性广告越来越多地出现在我们的视野中,作为一种新兴的广告形式,隐性广告在一定程度上改变了原有广告的传播模式,收到了良好的传播效果。这一现象也引发了众多业内人士与专家学者的讨论研究。隐性广告自身的特点决定了它受众群体的接受层次和范围,正确利用好这个传播的形式才能将其传播效果最大化。
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| 关 键 词： | 隐性广告 传播 受众 |
Views On Recessive Advertisements in Light of Diffusionism |
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| Wang Yiqun.Views On Recessive Advertisements in Light of Diffusionism[J].Journal of Ningbo Dahongying Vocational Technical College,2007(2). |
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| Authors: | Wang Yiqun |
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| Abstract: | In the past few years,more and more recessive advertisements appear before our eyes.As one kind of emerging advertisement form,the recessive advertisements changed the original advertisement dissemination pattern in the certain degree.Recessive advertisement own characteristic had decided it is receptors'level and scope.Use this dissemination the form to be able correctly its dissemination effect maximization |
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| Keywords: | recessive advertisement dissemination receptor |
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