| 现代广告中古典情结的寓意 |
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| 引用本文： | 章晓琴.现代广告中古典情结的寓意[J].重庆教育学院学报,2009,22(2):66-68,74. |
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| 作者姓名： | 章晓琴 |
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| 作者单位： | 乐山师范学院,四川,乐山,614004 |
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| 摘 要： | 现代广告与传统文化达到了空前的融合，从表现形式到文化内涵无不包含难解难分的古典情结——传统文化。现代广告的古典情结更多的表现了中国丰富的观念形态的传统文化。亲情、怀旧、人文精神是现代广告的古典情结寓意的典型表现。
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| 关 键 词： | 现代广告 传统文化 亲情 怀旧 人文精神 |
The implied meaning of classic complex in modern advertisement |
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| ZHANG Xiao-qin.The implied meaning of classic complex in modern advertisement[J].Journal of Chongqing College of Education,2009,22(2):66-68,74. |
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| Authors: | ZHANG Xiao-qin |
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| Institution: | ZHANG Xiao-qin (Leshan Normal College, Sichuan Leshan 614004, China) |
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| Abstract: | Modem advertisement unprecedentedly integrates traditional culture and contains classic complex -- traditional culture in both expression form and cultural connotation. Classic complexes in modem advertisements express traditional culture of China＇s rich ideas and ideology. The typical expression of classic complex in modem advertisement is emotional attachment among family remembers, retrospection and humanistic spirit. |
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| Keywords: | modem advertisement traditional culture feeling of relatives old acquaintances humanistic spirit |
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