| 编辑中心制与现代管理制度的博弈 |
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| 引用本文： | 陈志强.编辑中心制与现代管理制度的博弈[J].新闻界,2007(6):25-26. |
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| 作者姓名： | 陈志强 |
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| 作者单位： | 南昌大学新闻与传播学系,南昌,330031 |
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| 摘 要： | 本文分析了现代企业制度环境下编辑中心制在实践中遭遇的困惑,并对我国报业相关问题进行了思考.
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| 关 键 词： | 编辑中心制 现代管理制度 博弈 整合营销观念 |
Game between Editor Dominated System and Modern Management System |
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| Chen zhiqiang.Game between Editor Dominated System and Modern Management System[J].Press Circles,2007(6):25-26. |
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| Authors: | Chen zhiqiang |
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| Abstract: | The paper analyzes the dilemma faced by editor dominated system and analyzes the problem which the news industry in our country is facedwith. |
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| Keywords: | editor dominated system modern management system game integration marketing idea |
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