| 体育彩票营销策略探析 |
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| 引用本文： | 朱南俊,刘文董.体育彩票营销策略探析[J].上海体育学院学报,2004,28(5):28-31,40. |
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| 作者姓名： | 朱南俊 刘文董 |
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| 作者单位： | 上海市体育彩票研究中心,上海,200030 |
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| 基金项目： | 上海市体育彩票研究中心资助课题 |
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| 摘 要： | 采用文献资料、比较和逻辑推理等研究方法，分析了我国体育彩票营销的现状。认为：可以从增进系统互动、重视建章立制、优化运行环境、强化服务理念、完善营销机制、加强玩法研究、拓展销售渠道等几个方面系统地进行体育彩票营销。
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| 关 键 词： | 体育彩票 营销 系统 |
| 文章编号： | 1000-5498(2004)05-0028-04 |
Probe into Marketing Strategy of Sports Lottery |
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| Zhu Nan-yun,Liu Wen-dong.Probe into Marketing Strategy of Sports Lottery[J].Journal of Shanghai Physical Education Institute,2004,28(5):28-31,40. |
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| Authors: | Zhu Nan-yun Liu Wen-dong |
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| Abstract: | Using the research methods of literature, comparison, logical reasoning and so on, the present thesis has analyzed the status quo of the sports lottery marketing in our country. It holds that the sports lottery marketing can be systematically carried out by means of promoting the contact among systems, attaching importance to formulating rules and regulations, optimizing marketing environment, intensifying service idea, perfecting marketing mechanism, strengthening the research on new lotteries, open new selling channels and so forth. |
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| Keywords: | sports lottery marketing system |
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