| 设置市场营销专业为重点专业的探讨 |
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| 引用本文： | 唐树伶.设置市场营销专业为重点专业的探讨[J].唐山职业技术学院学报,2006(1). |
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| 作者姓名： | 唐树伶 |
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| 作者单位： | 唐山职业技术学院 河北唐山 |
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| 摘 要： | 市场营销专业是顺应我国市场经济发展的需要而设立的一门应用性专业。基于市场营销在市场经济中的重要地位,文章提出了设置市场营销为重点专业的必要性、可行性,明确了市场营销为重点专业建设的规划方向。
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| 关 键 词： | 市场营销 必要性 可行性 专业建设 |
Opinion on Establishing Marketing as Key Specialty |
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| TANG Shu-ling.Opinion on Establishing Marketing as Key Specialty[J].Journal of Tangshan Vocational & Technical College,2006(1). |
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| Authors: | TANG Shu-ling |
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| Abstract: | The marketing specialty is an application discipline, complied with the need of development of the market economy. Based on its important status in the market economy, the necessity and feasibility of establishing marketing as key specialty has been proposed and plan direction of the marketing as key specialized construction has been defined in the article. |
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| Keywords: | marketing necessity feasibility specialized construction |
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