| 试论用市场细分定位理论提升县级图书馆服务工作水平 |
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| 引用本文： | 顾建华.试论用市场细分定位理论提升县级图书馆服务工作水平[J].图书馆工作与研究,2010(1). |
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| 作者姓名： | 顾建华 |
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| 作者单位： | 江苏省海安县图书馆,江苏,226600 |
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| 摘 要： | 文章应用市场细分的理论,分析了县级图书馆读者的不同阅读需求,提出采用锁定长期读者、满足读者需求、实行分类服务、加强公益宣传等方法,提升县级图书馆服务水平,发展壮大读者群体.
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| 关 键 词： | 市场细分定位理论 县级公共图书馆 读者服务 |
On the Improving of County Libraries Service by Application of Market Segmentation Location Theory |
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| Gu Jianhua.On the Improving of County Libraries Service by Application of Market Segmentation Location Theory[J].Library Work and Study,2010(1). |
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| Authors: | Gu Jianhua |
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| Abstract: | The article uses the theory of market segments to analyze the different reading requirement of readers in county-level libraries. It raises the idea that to improve the service and expand the group of readers,the libraries should use ways like keeping the long-term readers,satisfying their demands,promoting classification service and strengthening promotion of public interest. |
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| Keywords: | Theory of market segments and location County public library Reader service |
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