| 新媒体环境下的高校图书馆阅读推广分析与策略 |
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| 引用本文： | 李沛.新媒体环境下的高校图书馆阅读推广分析与策略[J].兰台世界,2020(5):113-116. |
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| 作者姓名： | 李沛 |
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| 作者单位： | 中国药科大学图书与信息中心 |
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| 基金项目： | 中国药科大学中央高校基本科研业务费专项资金特定项目"大数据环境下高校图书馆的应对模式和服务创新研究" |
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| 摘 要： | 自网络信息技术及移动设备的快速发展,新媒体技术的应用已深入渗透人类生活,高校图书馆也关注到新媒体应用于阅读推广的优势并进行了若干实践。本文对新媒体用于阅读推广的必要性及国内的研究及实践发展进行分析,从新媒体意识、新媒体内容、校际校内合作、平台选择、精准推送等关键问题进行阐述,以期为高校图书馆应用新媒体技术提供一些有实践意义的策略和建议。
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| 关 键 词： | 高校图书馆 新媒体 阅读推广 策略 |
Analysis and Strategy of Reading Promotion of University Libraries Under the New Media Environment |
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| Li Pei.Analysis and Strategy of Reading Promotion of University Libraries Under the New Media Environment[J].Lantai World,2020(5):113-116. |
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| Authors: | Li Pei |
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| Abstract: | Since the rapid development of network information technology and mobile devices,the application of new media technologies has penetrated into human life.University libraries are also concerned about the advantages of new media in reading promotion and have carried out a number of practices.This paper analyzes the necessity of new media in reading promotion and the research and practice development at home and abroad,and elaborates on key issues such as new media awareness,new media content,inter-school cooperation,platform selection,and accurate push,in hope of providing practical strategies and recommendations for the application of new media technologies in university libraries. |
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| Keywords: | university library new media reading promotion strategy |
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