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TV NEWS AND U.S. PUBLIC OPINION ABOUT FOREIGN COUNTRIES: THE IMPACT OF EXPOSURE AND ATTENTION
Authors:Semetko  Holli A; Brzinski  Joanne Bay; Weaver  David; Willnat  Lars
Abstract:This article assesses the potential for US news coverage offoreign affairs to influence US public opinion about foreigncountries during the latter part of 1989 and early 1990, a timeof dramatic changes in central Europe. The study draws on twosources of data: content analysis of US network news and wireservice coverage of nine countries (West Germany, East Germany,the Soviet Union, Hungary, Poland, Great Britain, France, Japan,and Israel) over a six month period, and a nationally representativesurvey of 1,117 US adults which measured opinions about thesecountries, conducted in early 1990. The study shows that thereis an important relationship between the visibility of foreigncountries in TV news and US public opinion about these countries.TV is more important than newspapers for influencing publicopinion about foreign countries. And attention to foreign affairsnews, rather than simple exposure to news, best predicts generalliking of a country. Finally, attention to television news coveragehad a positive and significant influence on sympathy with Westand East Germany in 1990, even if one had German friends, relativesor ancestors, or had visited Europe.
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