| 高校毕业季图书馆开展读者数据留存活动调查与建议 |
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| 引用本文： | 韩雪飞,丁玉东,杜瑾.高校毕业季图书馆开展读者数据留存活动调查与建议[J].图书情报工作,2015,59(20):77-82. |
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| 作者姓名： | 韩雪飞 丁玉东 杜瑾 |
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| 作者单位： | 1. 燕山大学图书馆 秦皇岛 066004;
2. 中国图书进出口(集团)总公司 北京 100020 |
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| 摘 要： | 目的/意义]了解我国高校毕业季图书馆开展读者数据留存活动概况,总结其特点,分析所存在的问题,探讨高校毕业季图书馆开展此类活动的有效策略。方法/过程]通过调研高校图书馆网站、微信、微博,结合文献研究,了解高校毕业季图书馆开展读者数据留存活动的形式和内容。结果/结论]在调研基础之上,分析目前高校图书馆开展读者数据留存活动的不足之处,并提出注重细节服务、增加公开度、保存和挖掘读者数据、致力于创新的建议,以保障活动连贯、有效开展。
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| 关 键 词： | 毕业季活动 高校图书馆 数据挖掘 读者服务 |
| 收稿时间： | 2015-08-16 |
| 修稿时间： | 2015-09-21 |
Investigation and Suggestion on Readers' Date Retention Activities in the Graduation Season in University Libraries |
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| Han Xuefei,Ding Yudong,Du Jin.Investigation and Suggestion on Readers' Date Retention Activities in the Graduation Season in University Libraries[J].Library and Information Service,2015,59(20):77-82. |
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| Authors: | Han Xuefei Ding Yudong Du Jin |
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| Institution: | 1. Yanshan University Library, Qinhuangdao 066004;
2. China National Publications Import & Export (Group) Corporation, Beijing 100020 |
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| Abstract: | Purpose/significance]This paper aims to understand the status of readers' date retention activities in the graduation season, summarize the characteristics, analyze the problems, and explore the effective suggestions on activities.Method/process]Based on the analysis and investigation of university library website, WeChat and Weibo, combined with the relevant literature research, this paper grasps the forms and contents of readers' date retention activities.Result/conclusion]By analyzing the results of the survey, this paper analyzes the problems on readers' date retention activities. In order to keep the activity successive and effective, it puts forward some suggestions which include elaborating service details, increasing openness, saving and mining date and insisting on creation. |
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| Keywords: | activity of the graduation season university library date mining reader services |
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