| 从广告视角看高校图书馆网站的设计与服务 |
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| 引用本文： | 郑勇.从广告视角看高校图书馆网站的设计与服务[J].图书情报工作,2015,59(21):90-95. |
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| 作者姓名： | 郑勇 |
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| 作者单位： | 北京师范大学珠海分校图书馆 珠海 519087 |
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| 摘 要： | 目的/意义]从现代广告以受众接受为本的理念及其所产生的传播效应中获得借鉴,审视高校图书馆网站在设计与服务上存在的问题,寻求提升服务效益的有效路径与策略。方法/过程]通过网站调查和文献调研,从广告学的视角观察和总结我国高校图书馆网站的设计与服务现状,探讨应对策略。结果/结论]我国高校图书馆网站不同程度地存在忽视用户接受需要的问题,导致服务效果不理想,应树立现代广告理念,提升资源与服务效益。
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| 关 键 词： | 广告 高校图书馆网站 用户 接受需要 |
| 收稿时间： | 2015-09-17 |
| 修稿时间： | 2015-10-05 |
The Review of the Design and Service of University Library Websites from the Perspective of Advertisements |
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| Zheng Yong.The Review of the Design and Service of University Library Websites from the Perspective of Advertisements[J].Library and Information Service,2015,59(21):90-95. |
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| Authors: | Zheng Yong |
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| Institution: | Library of Beijing Normal University at Zhuhai, Zhuhai 519087 |
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| Abstract: | Purpose/significance]The advertisement is based on the acceptance of audience, so the effect transmitted by the advertisement is worthy of attention. Libraries also need such kind of effect. Method/process] Through website investigation and literature research, the present situation of the design and service of university library websites were summarized, and the countermeasures were discussed. Result/conclusion] Due to the negligence of users' need for acceptance to some extent by university library websites of our country, the effectiveness of websites' service is not satisfactory. Endowing university library websites with the idea and quality of modern advertisements could help to improve the service benefit. |
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| Keywords: | advertisement university library websites user reception needs |
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