| 从封闭创新到开放创新——顾客角色、价值及管理对策 |
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| 引用本文： | 杨依依,陈荣秋.从封闭创新到开放创新——顾客角色、价值及管理对策[J].科学学与科学技术管理,2008,29(3):115-119,182. |
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| 作者姓名： | 杨依依 陈荣秋 |
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| 作者单位： | 华中科技大学,管理学院,武汉,430070 |
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| 摘 要： | 通过对生产战略从大量生产到顾客化定制转变的讨论,描叙了企业逐渐向"顾客中心"转变,指出企业逐渐从"大试验室式"的"封闭式"创新走向了"开放式"创新.分析指出,在开放创新中顾客扮演着资源、共同创造者、用户的角色并与企业共同创造价值.提出了企业在新产品开发中有效利用顾客能力的方法和对策.
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| 关 键 词： | 新产品开发 开放创新 顾客参与 顾客角色 |
| 文章编号： | 1002-0241（2008）03-0115-05 |
| 收稿时间： | 2007-07-15 |
| 修稿时间： | 2007年7月15日 |
From Closed Innovation to Open Innovation-Customer Roles, Value and Managerial Ways |
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| YANG Yiyi,CHEN Rongqiu.From Closed Innovation to Open Innovation-Customer Roles, Value and Managerial Ways[J].Science of Science and Management of S.& T.,2008,29(3):115-119,182. |
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| Authors: | YANG Yiyi CHEN Rongqiu |
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| Abstract: | From the discussion about the transformation of production strategies from mass production to customerization, the developmental steps form closed innovation to open innovation is pointed out. Then the role of customer in the open innovation is analyzed: customer as resource, customer as co-creator and customer as user. Finally, the ways about how to effectively leverage the customers' capabilities is discussed. |
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| Keywords: | new product development open innovation customer engagement customer role |
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