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南阳市旅游地形象探讨
引用本文:刘长运,李瑞.南阳市旅游地形象探讨[J].南阳师范学院学报,2004,3(12):78-80.
作者姓名:刘长运  李瑞
作者单位:南阳师范学院,旅游与环境科学系,河南,南阳,473061
摘    要:鲜明的旅游地形象可以增强旅游地的吸引力,稳定客源市场,促进旅游业持续发展。旅游地形象定位应遵循的原则是旅游资源为基础、市场为导向、突出特色和适度超前;根据这些原则,结合南阳市旅游资源特色,南阳市旅游形象可定位为“调水渠首、生态乐园、汉化之都”。

关 键 词:南阳市  旅游地形象  南水北调
文章编号:1671-6132(2004)12-0078-03
修稿时间:2004年9月2日

Exploring for Images of Vacation Destination in Nanyang City
LIU Chang-yunLI Rui.Exploring for Images of Vacation Destination in Nanyang City[J].Journal of Nanyang Teachers College,2004,3(12):78-80.
Authors:LIU Chang-yunLI Rui
Abstract:Vivid image of vacation destination may add to its attraction, stabilize tourist market and advance development of tourism. The principle of image of vacation destination oriented is tour resources being the base, market being guide, standing out trait and moderate advance. According to the principle and integrating the feature tour resource in Nanyang, images of vacation destination in Nanyang city is oriented source of penstock, zoological fairyland, center of Han culture.
Keywords:Nanyang city  images of vacation destination  the middle route project of China's south to north water (transfer)
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