| 论现代产品包装的地域性 |
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| 引用本文： | 朱亚.论现代产品包装的地域性[J].六安师专学报,2013(2):111-113. |
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| 作者姓名： | 朱亚 |
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| 作者单位： | 皖西学院艺术学院,安徽六安237012 |
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| 基金项目： | 安徽省教育厅人文社科项目（SK20138557）资助. |
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| 摘 要： | 产品包装在市场上可谓琳琅满目，或奢华过度，或粗制滥造、毫无审美价值，因此，把产品包装融入地域性理念，利用地域特色，强调把天然的绿色以及能满足人们情感需求的包装材料合理地运用到包装设计中去，与产品本身的文化底蕴相辅相成，并达到深化和凸显的作用，使产品包装体现艺术文化价值以及社会价值。
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| 关 键 词： | 地域性 徽派文化 产品包装 包装设计 |
To Discuss the Regionalism of Modern Product Packaging |
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| Authors: | ZHU Ya |
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| Institution: | ZHU Ya (College of the Arts, West Anhui University, Lu＇an 237012, China) |
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| Abstract: | There are many products with different packaging in the markets, some of the products are beautifully packed and excess luxury, and others are manufactured in a rough way without an aesthetic value. Therefore, to put regional concept into product packaging, to use the regional characteristic, to refine the elements of folk art, and to apply them to package design, to complement with the cultural heritage of the product itself mutually and have a deepening and prominent effect. It can make the product packaging reflect the value of art and culture as well as social value. |
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| Keywords: | regionalism Huizhou Culture product packaging products design |
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