Social identity and trust in internet-based voting adoption |
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| Institution: | 1. Mississippi State University, Mississippi State, MS, USA;2. California State University Monterey Bay, Seaside, CA, USA;3. Drexel University, Philadelphia, PA, USA;4. Washington State University, Vancouver, WA, USA;5. Temple University, Philadelphia, PA, USA;1. Center for Technology in Government, SUNY Albany, 187 Wolf Rd., Suite 301, Albany, NY 12205, United States;2. Institute of Public Administration, Information Technology Sector, P O Box 205, Riyadh 11141, Saudi Arabia;1. Catedrático de Economía Financiera y Contabilidad, Universidad de Huelva, Facultad de Ciencias Empresariales, Plaza de La Merced 11, 21002 Huelva, Spain;2. Universidad Pablo de Olavide, Faculty of Business, Department of Financial Economics and Accounting, Ctra. de Utrera, 1, 41013 Seville, Spain;1. Cybernetica AS, Ülikooli, Tartu, 2, 51003, Estonia;2. Software Technology and Applications Competence Center, Ülikooli, Tartu, 2, 51003 Estonia |
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| Abstract: | The growth of eGovernment applications has initiated profound re-engineering of numerous citizen-government interactions but has not yet provided significant impacts on internet-based voting (iVoting). This study examines the role of trust and the technology adoption model (TAM) in influencing citizen intentions to adopt iVoting, and whether a social identity perspective may play a role in this individual decision process. The study is based on the integrated trust and TAM model. TAM posits that people choose to adopt a new Information Technology (IT) because they perceive it to be useful and sometimes also because it is perceived as easy to use. Trust plays a central role in building that sense of perceived usefulness in cases where the IT is a conduit to the trusted party, as we propose for iVoting. In support of this social identity extension to the trust and TAM model, our results show that citizens' perceptions that they share the same values as the individuals affiliated with providing eGovernment (and internet-based voting) services are especially instrumental. The perception that the agency is made of “people like me” is associated with increased trust in the agency, which in turn is associated with increased levels of other factors that contribute to the intention to vote electronically over the internet. Implications for theory and practice are identified. |
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