| 新商业环境下体育健身产业价值链分析 |
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| 引用本文： | 林燕荣,;李春君.新商业环境下体育健身产业价值链分析[J].山西师大体育学院学报,2014(4):20-23. |
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| 作者姓名： | 林燕荣 ;李春君 |
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| 作者单位： | [1]广东外语艺术职业学院基础部,广东广州510507; [2]深圳信息职业技术学院基础部,广东深圳518172 |
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| 基金项目： | 广东省科技计划项目（2011B031600008）; 广东省高等职业教育教学改革项目（20120202045） |
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| 摘 要： | 新商业环境下体育健身产业主体——俱乐部仅仅注重提高服务传递层面与功能性服务质量已经无法满足消费者对科学健身服务和健身效果的需求,根本原因在于整个体育健身产业价值链内部结构不合理,各个环节处在脱节、分散状态,无法形成能够发挥网络效应和有利于创造新顾客价值的共生互利产业生态系统,使得体育俱乐部在解决需求矛盾方面无能为力,致使我国健身产业的发展没能达到应有的水平就出现低潮。未来的健身产业经营者应该转向＂产业结果＂、＂商业及服务模式＂及＂服务交互界面＂三种战略层面。
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| 关 键 词： | 健身产业 价值链环节 健身俱乐部 产业结果 |
Analysis on the Sport Fitness Industry Value Chain under the New Business Environment |
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| Institution: | LIN Yan-rong, LI Chun-jun ( 1. Guangdong Teachers College of Foreign Language and Arts, Guangzhou, Guangdong 510507, China; 2. Department of Basic Courses, Shenzhen Institute of Information Technology, Shenzhen, Guangdong 518172, China) |
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| Abstract: | Under the new business environment,the fitness industrial main body only focuse on enhancing the quality of service transferring and functional service can not satisfy the customer＇needs of scientific fitness service,the root reason is the unreasonable nodes of value chain of the whole fitness industry,and the value chain be situated in the stage of out of jointed,which directly lead to failure of forming the complement business ecosystem and producing network effect,and the financial trouble of the enterprises of fitness industry which should be better at present. The fitness industrial operator should move to three strategies aspects in the future,that is＂industry outcome＂,＂business service model＂and ＂service interface＂. |
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| Keywords: | fitness industry nodes of value chain a health club industrial outcome |
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