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传媒推动老龄化社会发展的本土经验——以《人民日报》、《北京晚报》、《京华时报》的数据为例
引用本文:张敬婕.传媒推动老龄化社会发展的本土经验——以《人民日报》、《北京晚报》、《京华时报》的数据为例[J].乌鲁木齐成人教育学院学报,2008,16(4):53-58.
作者姓名:张敬婕
作者单位:中国传媒大学媒介与女性研究中心,北京100024
摘    要:文章通过对《人民日报》、《北京晚报》、《京华时报》网络版在2004-2008年度之间“三八国际劳动妇女节”和“重阳节”当天报道的内容分析,讨论不同类型的报纸报道涉老新闻的特点与问题,肯定了传媒在此议题报道上的探索与成绩。指出由于缺乏年龄分层的敏感以及社会性别视角,涉老新闻的数量、版面编排、专版议题等方面均显薄弱,报道对象分性别选择不够均衡。在此基础上,探讨了传媒促进老龄化议题、涉老新闻有效传播的策略。

关 键 词:涉老新闻  性别敏感  年龄分层  主体叙述

Media's Role in Promoting the Development of An Ageing Society: A Case Study of" Renmin Daily", "Beijing Evening News", and "Jinghua Time"
ZHANG Jing-jie.Media's Role in Promoting the Development of An Ageing Society: A Case Study of" Renmin Daily", "Beijing Evening News", and "Jinghua Time"[J].Journal of Urumqi Adult Education Institute,2008,16(4):53-58.
Authors:ZHANG Jing-jie
Institution:ZHANG Jing-jie (Media and Gender Institute, Communication University of China, Beijing 100024, China)
Abstract:This paper analyzes the content of the net version (2004-2008)of "Renmin Daily", "Beijing Evening News", "Jinghua Time" reported on International Women's Day and Chongyang Festival (Seniors' Day in China) and explores the characteristics, the problems, and the achievements of the news about the aged in the three newspapers. It points out that owing to the lack of Sensitivity to the age stratification and the lack of social perspective to gender, the amount of news about the aged in the three newspapers is insufficient; its layout needs improving; the related report is not enough; and the selection of reporting objects is not balanced in gender. The paper also discusses the strategies of news dissemination concerning the aged.
Keywords:news concerning the aged  gender sensitivity    age stratification  subject narration
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