| 对高职院校广告专业教育的若干思考 |
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| 引用本文： | 甄伟锋,段长青.对高职院校广告专业教育的若干思考[J].石家庄法商职业学院教学与研究,2006(3). |
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| 作者姓名： | 甄伟锋 段长青 |
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| 作者单位： | 石家庄法商职业学院 河北石家庄050091 |
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| 摘 要： | 中国加入WTO,广告市场对外开放将是一个必然。中国广告业逐步走向国际化、规范化,这就要求中国广告界必须拥有技术含量特别精、素质涵养特别高的一大批尖端广告人。广告教育作为一门新兴综合学科在高职高专院校推广,必将有利于中国广告业的全面发展。当前不太健全的广告教育现状有待采取适当的措施改进。
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| 关 键 词： | 高职高专 广告教育 发展 措施 |
Some Thoughts About Advertisement's Major Education in Higher Vocational College |
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| ZHEN Wei-feng,DUAN Chang-qing.Some Thoughts About Advertisement''''s Major Education in Higher Vocational College[J].Shijiazhuang Vocational College of Law and Commerce Teaching and Research,2006(3). |
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| Authors: | ZHEN Wei-feng DUAN Chang-qing |
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| Abstract: | Since China had entered to WTO, the Advertisement market opened to the world will become a necessity. Chinese advertising gradually tends to internationalization and standardization, so we need a large quantity of skillful top advertiser with high accomplishments. Advertising education is generally developing in China. Now, the unsound advertising education is waiting for proper measures. |
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| Keywords: | Higher vocational college Advertising education Development Measure |
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