|
|||||
|
|
| 我国知名体育品牌广告语的文化学审视 | |
| 引用本文： | 戴志鹏,宋惠明,彭妍琪.我国知名体育品牌广告语的文化学审视[J].吉林体育学院学报,2011(6):36-38. |
| 作者姓名： | 戴志鹏 宋惠明 彭妍琪 |
| 作者单位： | 1. 湖南城市学院体育系,湖南益阳,413000 2. 湖南师范大学体育教学部,湖南长沙,410012 3. 湖南省第六工程有限公司市场部,湖南长沙,410015 |
| 摘 要： | 在我国体育品牌快速发展的三十年时间里，产品广告语也成为一种新生体育文化元素。运用文献资料法、数理统计法和逻辑推理法，从文化学的视角对我国知名体育品牌广告语进行了探讨。 |
| 关 键 词： | 体育 广告语 知名品牌 文化 中国 |
The Research on the Culture Characters of Sports Appliances Advertisements Words in China |
|
| Dai Zhipeng,Song Huiming,Peng Yanqi.The Research on the Culture Characters of Sports Appliances Advertisements Words in China[J].Journal of Jilin Institute of Physical Education,2011(6):36-38. | |
| Authors: | Dai Zhipeng Song Huiming Peng Yanqi |
| Institution: | Dai Zhipeng1,Song Huiming2,Peng Yanqi3(1.P.E.Department,Hunan City University,Yiyang,413000,Hunan,China,2.P.E.Teaching Department,Hunan Normal University,Changsha,410012,3.The Sixth Project Corporation,410015,China) |
| Abstract: | The sports appliances industry has been developing fast during the last 20 years in China and the advertising acts as a positive role during this process.Using the research methods of documentary,statics and logics,this essay makes a research on the advertisement words of sports appliances in China from the culture view. |
| Keywords: | sports advertisement words famous trademark culture China |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |