| 谈英汉旅游广告语的语言特色和创作 |
| |
| 引用本文： | 撒忠清.谈英汉旅游广告语的语言特色和创作[J].巢湖学院学报,2007,9(1):107-112. |
| |
| 作者姓名： | 撒忠清 |
| |
| 作者单位： | 江南大学外国语学院,江苏,无锡,214122 |
| |
| 摘 要： | 用词准确、造句洗炼、修辞手法独到的旅游广告语能够准确体现旅游经营机构的经营理念、形象定位、产品卖点等。语言文字是旅游信息资源的主要载体,因此富有创意的旅游广告语能够有效地帮助潜在旅游者实施旅游行为。旅游广告语的用词简洁生动,富有感情色彩和感染力,在语言风格方面与普通的词汇有着一定的区别。因此,有必要研究、分析世界旅游促销中最为广泛使用的英语旅游广告语的语言特色,掌握英语旅游广告语的词法、句法和修辞特点,从而创作出符合现代意义的旅游广告语,有效地宣传中国旅游产品,促进异族文化的交流与融合。
|
| 关 键 词： | 旅游广告语 语言特色 跨文化交际 |
| 文章编号： | 23704710 |
| 修稿时间： | 11 23 2006 12:00AM |
A STUDY ON THE LANGUAGE STYLES OF THE SLOGANS OF TOURIST ADVERTISEMENT IN ENGLISH AND CHINESE |
| |
| SA Zhong-qing.A STUDY ON THE LANGUAGE STYLES OF THE SLOGANS OF TOURIST ADVERTISEMENT IN ENGLISH AND CHINESE[J].Chaohu College Journal,2007,9(1):107-112. |
| |
| Authors: | SA Zhong-qing |
| |
| Institution: | School of Foreign Studies,Southern Yangtze University, Wuxi Jiangsu 214122 |
| |
| Abstract: | Excellent slogans in the advertisements for tourism embody effectively the mission of the tourist agency,the positioning of the enterprise,and the unique selling point of the product or the service.The English slogans in the advertisements for tourism have their own characteristics and have become a language for the special purpose with different usage of words.Therefore,a study on the language styles of the slogans of tourist advertisements in English and Chinese will be of great significance.Based upon an analysis of the language styles of English slogans in the advertisements for tourism,this paper is aimed to use their experience for reference so as to create appropriate Chinese slogans of tourist advertisements. |
| |
| Keywords: | slogans in the ads for tourism language styles intercultural communication |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
