| 旅行社成为会展业经营主体的必然性和策略 |
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| 引用本文： | 丁宗胜.旅行社成为会展业经营主体的必然性和策略[J].宜宾学院学报,2004,4(3):32-34. |
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| 作者姓名： | 丁宗胜 |
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| 作者单位： | 无锡商业职业技术学院,旅游管理系,江苏,无锡,214063 |
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| 摘 要： | 会展业是和旅游业有着天然联系的极有前途的产业。旅行社成为会展业的经营主体不仅有利于会展业的优化发展 ,也有利于旅行社自身经营结构的调整和发展
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| 关 键 词： | 会展业 旅行社业 经营主体 对策 |
| 文章编号： | 1671-5365(2004)03-0032-03 |
| 修稿时间： | 2003年12月18 |
Analysis and Strategy of Travel Agency Being the Principal Part in the Management |
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| Authors: | DING Zong-sheng |
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| Abstract: | Industry of fair and exhibition is a prospective industry which is closely linked with the tourism industry, thus travel agency should become the principal part in the industry of fair and exhibition. This will be favorable not only to the optimized development of the industry of fair and exhibition, but also to the regulation and development of the self-management structure of travel agency. |
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| Keywords: | Industry of fair and exhibition tourism industry principal part in the management countermeasures |
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