| 论体育文化产业的传播与开发 |
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| 引用本文： | 程一辉,庄昔聪,吴蓉蓉.论体育文化产业的传播与开发[J].体育科学研究,2004,8(4):13-16. |
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| 作者姓名： | 程一辉 庄昔聪 吴蓉蓉 |
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| 作者单位： | 华侨大学体育部,福建,泉州,362021 |
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| 摘 要： | 在诠释体育文化产业内涵的基础上，从传播学的角度和中国自身特点出发，通过对目前我国体育文化产业的现状分析，阐明了体育文化产业与传播的关系，提出用传播学手段来促进体育文化产业发展的相关对策，推动其尽早地进入成熟的发展阶段。
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| 关 键 词： | 体育文化产业 传播学 相关对策 手段 现状分析 角度 中国 促进 关系 成熟 |
| 文章编号： | 1007-7413(2004)04-0013-04 |
| 修稿时间： | 2004年6月16日 |
On the Dissemination and the Development of the Industry of Sports Culture |
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| CHENG Yi-hui,ZHUANG Xi-cong,WU Rong-rong.On the Dissemination and the Development of the Industry of Sports Culture[J].Sports Sciences Researches,2004,8(4):13-16. |
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| Authors: | CHENG Yi-hui ZHUANG Xi-cong WU Rong-rong |
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| Institution: | CHENG Yi-hui,ZHUANG Xi-cong,WU Rong-rongDepartment of Physical Education,Huaqiao University,Quanzhou 362021,Chi- |
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| Abstract: | Based on the explanation of the connotation of the industry of sports culture, and setting out from the angle of communication and China's characteristics, the paper analyzes the status quo of the industry of sports culture, illustrates its relation with communication and finally suggests promoting its development and maturity by communication means. |
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| Keywords: | the industry of sports culture dissemination countermeasure |
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