| 中国奥运会领奖服与中国国家形象传播 |
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| 引用本文： | 张晓红.中国奥运会领奖服与中国国家形象传播[J].山东体育科技,2020(2):26-30. |
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| 作者姓名： | 张晓红 |
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| 作者单位： | 南京市鼓楼区教师发展中心 |
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| 摘 要： | 服饰符号在传播国家形象、构建国家软实力中起着重要的作用。运用文献资料法等研究方法来探讨中国奥运领奖服作为服饰符号在奥运会中对于中国国家形象传播所起的作用,建议不断完善中国奥运领奖服的设计以更好地传播中国文化,宣传国家形象,增强国家软实力。
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| 关 键 词： | 领奖服 国家形象 服饰符号 |
Podium-wear and Chinese national image communication in Olympic Games |
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| ZHANG Xiao-hong.Podium-wear and Chinese national image communication in Olympic Games[J].Shandong Sports Science & Technology,2020(2):26-30. |
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| Authors: | ZHANG Xiao-hong |
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| Institution: | (Nanjing Gulou District Teacher Development Center, Nanjing 210000, Jiangsu, China) |
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| Abstract: | Clothing symbol plays an important role in the spread of the national image and national soft power.The paper discussed the role of Chinese podium-wear in the Olympic Games as one of clothing symbols in national image communication.By constantly improving the design of the podium-wear,we can spread Chinese culture,promote national image,and enhance the national soft power. |
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| Keywords: | podium wear national image clothing symbol |
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