| 从原创广告翻译探析中西文化差异 |
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| 引用本文： | 窦琳.从原创广告翻译探析中西文化差异[J].佳木斯教育学院学报,2014(12):159-159. |
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| 作者姓名： | 窦琳 |
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| 作者单位： | 江苏省徐州经贸高等职业学校 江苏徐州 221004 |
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| 摘 要： | 随着中国社会和经济的发展,广告业发展的速度飞快。尤其是原创广告的翻译所受到的关注越来越多,因为其面临的不仅是语言的转换,更担负着文化的交流与拓宽市场的任务。只有真正了解中西方文化差异,才可以直接打动异域人的心灵,实现商品的销售。本文从中西方文化差异的角度入手,重点对原创广告的翻译进行探讨。
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| 关 键 词： | 原创广告 翻译 文化差异 |
Analysing from the original advertising translation between Chinese and western cultural differences |
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| Dou Lin.Analysing from the original advertising translation between Chinese and western cultural differences[J].Journal of Jiamusi Education Institute,2014(12):159-159. |
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| Authors: | Dou Lin |
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| Institution: | Dou Lin (Jiangsu Xuzhou Trade and Economic Cooperation of Higher Vocational School, Xuzhou Jiangsu, 221004, China) |
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| Abstract: | With the development of Chinese society and economy, the advertising industry develops quickly. Especial y the original advertisement translation is more and more attention, because it is facing not only the transformation of language, more assuming the task of cultural exchanges and expand the market. Only real y understand Chinese and western cultural differences, can be directly touch the heart of the foreign people, realize the sale of goods. This article discusses the key to the original advertisement translation from the view of western cultural differences. |
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| Keywords: | original advertisements translation the cultural differences |
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