| 北京奥运会对中国体育产业的影响 |
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| 引用本文： | 姜南.北京奥运会对中国体育产业的影响[J].山西师大体育学院学报,2008,23(Z2). |
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| 作者姓名： | 姜南 |
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| 作者单位： | 北京体育大学研究生院,北京,100084 |
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| 摘 要： | 随着我国社会主义市场经济的深入发展和人民生活水平的不断提高,人们对体育的需求在不断地增加,体育市场的社会功能和经济功能日益明显。北京奥运会的成功举办,使国人对体育消费的倾向也在逐步高涨,我国体育市场将面临新的发展机遇与挑战。研究者运用文献法,从奥运会对中国体育产业影响这个层次进行论述,为能更好地利用北京奥运会这次发展契机促进中国体育产业的更好更快地发展提供参考。
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| 关 键 词： | 北京奥运会 中国 体育产业 影响 |
The Impact of Beijing Olympic Games on the China's Sport Industry |
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| JIANG Nan.The Impact of Beijing Olympic Games on the China's Sport Industry[J].Journal of Physical Education Institute of Shanxi Teachers University,2008,23(Z2). |
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| Authors: | JIANG Nan |
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| Institution: | JIANG Nan(Graduate School of Beijing Sport University; Beijing 100084; China); |
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| Abstract: | With our country socialist market economy thorough development and the continuous improvement of people's living standard,the need of people to the sport are increasing.A social function and economic function of the sports market are gradually obvious.Particularly,with the Beijing Olympic Games approaching,the tendency of people to sports consumption is also gradually rising.Facing Beijing Olympic Games,our country sports market faced with new development opportunity and challenge.In this paper,use of literature,from the influence of the Olympic Games on China's sports industry to discuss,in order to provid the theory that make use of the opportunity of Beijing Olympic Games to promote the development of China's sports industry. |
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| Keywords: | Beijing Olympic games the China's sport industry impaction |
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