| 网络环境下市场营销课程教学模式的选择与实践 |
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| 引用本文： | 杨贵娟,顾子元.网络环境下市场营销课程教学模式的选择与实践[J].齐齐哈尔师范高等专科学校学报,2011(5):117-118,153. |
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| 作者姓名： | 杨贵娟 顾子元 |
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| 作者单位： | 扬州环境资源职业技术学院,江苏扬州,225127 |
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| 摘 要： | 根据市场营销课程教学现状和课程特点,在网络环境下选择＂传递—接受式＂、＂自主交互式＂、＂团队协作式＂教学模式进行教学,课程教学目标借助于网络环境得到较好的实现,激发学生的自主学习兴趣,培养学生团队意识与协作精神。
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| 关 键 词： | 网络环境 市场营销 教学模式 |
Network environment,marketing teaching and practice mode choice |
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| YANG Gui-Juan,GU Zi-yuan.Network environment,marketing teaching and practice mode choice[J].Journal of Qiqihar Junior Teachers‘ College,2011(5):117-118,153. |
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| Authors: | YANG Gui-Juan GU Zi-yuan |
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| Institution: | YANG Gui-Juan,GU Zi-yuan(Yangzhou Vocational College of Environmental Resources,Yangzhou jiangsu 225127,China) |
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| Abstract: | According to the marketing,teaching status and characteristics of the course,in the network environment,select the pass-accept-style,self-interactive,teamwork teaching model for teaching,curriculum teaching objectives by means of the network environment to get better the realization of self-stimulate students interest in learning,students sense of community and team spirit. |
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| Keywords: | network environment marketing teaching |
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