| PLC理论与市场营销策略 |
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| 引用本文： | 李连寿.PLC理论与市场营销策略[J].上海海事大学学报,1996(4). |
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| 作者姓名： | 李连寿 |
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| 作者单位： | 上海海运学院国际经贸系 |
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| 摘 要： | ＰＬＣ是市场学中一个重要的理论。本文着重阐述ＰＬＣ理论的内涵、主要内容和作用，分析了发展中国家ＰＬＣ与发达国家所具有的差异性，并根据中国国情，提出ＰＬＣ可划分为５个阶段，同时指出了ＰＬＣ在这５个阶段中的市场营销策略。
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| 关 键 词： | 产品市场生命周期，市场营销，营销策略，新产品更新 |
PLC Theory and Marketing Stratygies |
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| Li Lianshou.PLC Theory and Marketing Stratygies[J].Journal of Shanghai Maritime University,1996(4). |
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| Authors: | Li Lianshou |
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| Institution: | Li Lianshou |
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| Abstract: | PLC is an important theory in marketing. This paper discnsses theconcepts and main content of product life cycle,analyses different stages of product lifecycle in developing and developed countries,and according to national conditions of China, puts forward a theory that product life cycle may be divided into five stages, pointingout the marketing strategies in the five different stages of product life cycle. |
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| Keywords: | PLC (product Life cycle) marketing marketing stratygy newproduct renewal |
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