| 编辑工作与受众注意 |
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| 引用本文： | 范艳军.编辑工作与受众注意[J].信阳师范学院学报(哲学社会科学版),2003,23(4):79-81. |
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| 作者姓名： | 范艳军 |
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| 作者单位： | 大象出版社,河南,郑州,450002 |
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| 摘 要： | 媒介对受众发生作用，正是从引发受众注意开始的。受众注意是传播活动中重要的心理资源，在媒体激烈的市场竞争中，谁能更有效地开发、更充分地利用这一资源，谁就握住了获胜的一只关键筹码。根据注意有无预定目的和意志努力，可把注意分为无意注意、有意注意、有意后注意。编辑要通过精心的策划、筛选、优化、组合，使受众有意注意和无意注意达到平衡，协调发挥作用，才能达到理想的传播效果。
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| 关 键 词： | 编辑 受众 无意注意 有意注意 有意后注意 |
| 文章编号： | 1003-0964(2003)04-0079-03 |
| 修稿时间： | 2003年5月10日 |
Editorial work and receiver's attention |
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| FAN Yan,jun.Editorial work and receiver''''s attention[J].Journal of Xinyang Teachers College(Philosophy and Social Sciences Edition),2003,23(4):79-81. |
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| Authors: | FAN Yan jun |
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| Abstract: | medias effect on the acceptor just begins with their attraction of the acceptors attention. Acceptors attention is an important psychological resource during promulgation activities. In fury market competitions between media, to effectively develop and utilize this kind of resource is the only way to seize the key for success. According to prearranged goals and will effort, attention can be divided into: involuntary attention, voluntary attention, and post voluntary attention. Through careful arrangement, selection, optimization and combination, an editor can balance the acceptors involuntary and voluntary attention, the harmonious work of which can finally realize ideal dissemination effect. |
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| Keywords: | editor acceptor involuntary attention voluntary attention post voluntary attention |
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