| 基于4R危机管理理论的政府网络舆情危机应对手段研究 |
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| 引用本文： | 张玉亮,杨英甲.基于4R危机管理理论的政府网络舆情危机应对手段研究[J].现代情报,2017,37(9):75. |
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| 作者姓名： | 张玉亮 杨英甲 |
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| 作者单位： | 河南理工大学应急管理学院, 河南 焦作 454003 |
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| 基金项目： | 教育部人文社会科学基金规划项目"网络媒体对城市社区居民公共参与影响的机制及反馈效应研究"（项目编号：17YJAZH124）；河南省高校科技创新人才支持计划项目"互联网时代高校大学生政治信任的实证测评与强化提升研究"（项目编号：2016-cx-016）；河南省教育厅人文社科重点项目"虚拟社会中网民政治信任流失机理及其康复机制研究"（项目编号：2016-zd-014）。 |
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| 摘 要： | 目的/意义]基于4R危机管理理论，从缩减、预备、反应和恢复四个阶段对政府网络舆情危机管理的方法手段进行认真的分析和概括。同时，分析了影响政府网络舆情危机应对手段有效性的情景要素，为政府处置网络舆情危机提供有益的参考。方法/过程]在梳理国内外政府网络舆情危机管理相关研究成果之上，基于4R理论设计了通用政府网络舆情危机场景下的应对手段。以丽江政府网络舆情危机事件为例，探讨危机应对手段的具体情景应用。结果/结论]4R危机管理理论是一种重要的理论工具，因其在价值取向、行动目标和周期划分上与政府处置政府网络舆情危机有高度契合，因此将其应用于政府网络舆情危机管理具有适用性。危机的概率、种类、强度是影响政府网络舆情危机应对手段有效性的要素，因此危机应对手段的选用要依据具体的危机情景而定。
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| 关 键 词： | 4R危机管理理论 政府 网络舆情 危机 管理阶段 应对手段 危机情景 |
The Research on the Response Methods of the Government Network Public Opinions Crisis Based on 4R Crisis Management Theory |
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| Authors: | Zhang yuliang Yang yingjia |
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| Institution: | Emergency Management School, Henan Polytechnic University, Jiaozuo, 454003, China |
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| Abstract: | Purpose/Significance] Building on 4R crisis management theory, this thesis analyzed and summarized the management methods of government network public opinions from the perspectives of reduction, readiness, response and recovery. Besides, this thesis analyzed the situational factors that affect the effectiveness of government network public opinions, delivering useful and practical examples for the government's response to network public opinions crisis.Method/Process] Based on the systematic study of relevant researches on government network public opinions at home and abroad, this thesis worked out the response methods for common situation of government network public opinions and took Lijiang government network public opinions events for instance, discussing the concrete application of crisis response methods.Result/Conclusion] As an important theoretical tool, 4R crisis management theory highly conforms to the management of government network public opinions in terms of value trends, actions goals, and cycles divides, thus it was available for government network public opinions management. Te probability, type and intensity of crisis were main factors affecting the effectiveness of government network public opinions, in this way, this thesis could draw the conclusion that the application of response methods depends on the specifc crisis situation. |
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| Keywords: | 4R crisis management government network public opinion crisis management stage response methods crisis situation |
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