| 基于用户视角的我国众包网站质量评价研究 |
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| 引用本文： | 沈洪洲,袁勤俭,肖国丰.基于用户视角的我国众包网站质量评价研究[J].现代情报,2017,37(11):10-16. |
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| 作者姓名： | 沈洪洲 袁勤俭 肖国丰 |
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| 作者单位： | 1. 南京邮电大学管理学院, 江苏 南京 210003;2. 南京邮电大学江苏现代信息服务业决策咨询研究基地, 江苏 南京 210003;3. 南京大学信息管理学院, 江苏 南京 210023 |
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| 基金项目： | 国家自然科学基金项目"基于社会化媒体的突发事件应急管理众包模式研究"（项目编号：71403134）；教育部人文社会科学研究青年基金项目"突发事件下社会化媒体用户参与应急管理的激励策略及众包模式研究"（项目编号：14YJCZH122）；江苏现代信息服务业决策咨询研究基地资助项目"基于移动社交媒体的应急信息管理众包参与模式研究"（项目编号：NYJD217003）。 |
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| 摘 要： | 众包网站在众包实施过程中发挥着关键的中坚作用，基于用户的视角对我国众包网站的质量进行综合评价具有现实意义。以WebQual 4.0模型为基础构建众包网站的质量评价指标体系，并利用网络层次分析法确定各评价指标的权重值，最后依据该质量评价指标体系，通过真实的用户对我国代表性的三家众包网站（猪八戒网、威客中国网、小鱼儿网）的质量进行全面的评价分析。从评价结果中总结出提升我国众包网站质量的启示，也验证了本研究构建的众包网站质量评价指标体系的适用性和可操作性。
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| 关 键 词： | 众包网站 质量评价 用户视角 WebQual 网络层次分析法 |
Research on the Quality Evaluation of Crowdsourcing Websites of China from the Perspective of Users |
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| Authors: | Shen Hongzhou Yuan Qinjian Xiao Guofeng |
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| Institution: | 1. School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210003, China;2. Jiangsu Modern Information Service Industry Decision Consulting Research Base, Nanjing University of Posts and Telecommunications, Nanjing 210003, China;3. School of Information Management, Nanjing University, Nanjing 210023, China |
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| Abstract: | Crowdsourcing website plays a key role in the crowdsourcing process,a comprehensive quality evaluation of crowdsourcing websites in China,from the perspective of users,has practical significance.A quality evaluation index system for crowdsourcing websites was constructed based on WebQual 4.0,and the weight of each index was determined by the method of Analytical Network Process.According to the evaluation index system,real users was invited to give a comprehensive evaluation of the quality of China's 3 typical crowdsourcing websites,including zhubajie.com,vikecn.com and xiaoyuer.com.The evaluation results gave us some enlightenments about how to improve the quality of crowdsourcing websites in China,and also proved the applicability and operability of the quality evaluation index system of crowdsourcing websites. |
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| Keywords: | crowdsourcing website quality evaluation user perspective WebQual analytical network process |
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